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Week 7: PROMOTION: How to Effectively Build Winning Relationships

  • 05 Apr 2022
  • 3:00 PM - 5:00 PM
  • Online

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Week 7: PROMOTION: How to Effectively Build Winning Relationships

Come join us weekly as we train and prepare you to capture government contracts. These sessions are designed to prepare those enrolled in the Certified Capture Manager (CCM) Program to prepare their businesses for success and to prepare them to become certified capture manager professionals.

CLASS TIME: Every Tuesday evening from 6pm to 8pm EST/3pm to 5pm PST

LOCATION: Online (Remote access will be emailed to confirmed registrants)

REGISTER FOR CLASSES:  https://www.govassociation.org/events

Week 7: PROMOTION: How to Effectively Build Winning Relationships

Lesson 11) Relationships Part 1: 6 Key Types of Relationships You Must Know to be Successful

  • What are the 6 type of relationships I need to succeed
  • Government Relationship: End User/Client
  • Government Relationship: KO/CO
  • Government Relationship: Small Business Specialist
  • Commercial Relationship: Large/Prime
  • Commercial Relationship: Small Businesses
  • Commercial Relationship: Building your government capture team

Lesson 12) Relationships Part 2: Teaming for Success

  • Building Relationships in a New Culture
  • Small Business Officers
  • Contracting Officers "KO"
  • Subcontracting with Primes & Large Contractors
  • What’s the difference between Subbing/Teaming/JV
  • Why entering into a Mentor Protégé Program can elevate my business
  • What are little known Marketing Strategies
  • Building your internal Government Contracting Dept or Capture Team
  • How to leverage Consultants/Coaches to help with Marketing
  • Memorize the Relationship Triangle (6 types of relationships)


Also, these classes are OPEN to all GCA members, partner members and the public. You're welcome to attend and audit the classes with the CCM students. Join the official CCM program when you're ready to receive all the course material and software.

Learn more or enroll in the CCM Program: www.capturemanagement.org

CLASS AGENDA: (2 hours)

This is a general agenda guide to the weekly class sessions:

- 15 minutes of intro, chat, status update, homework review

- 30 min - 45 min of PowerPoint training on key topics for the week

- 30 min - 45 min of live training or GovFastTrack training

- 15 minutes of homework assignments

We cover a new topic each session. We will guide you through our 12 Steps to Winning Government Contract Methodology.

1) ASSESSMENT: Do you have resources? finances, credit, hr/strong staff, talents, mobilization capital

2) STRATEGY: Do you have a strategic plan? short/long term, jv, teaming, mentor protégé, sub, prime

3) EDUCATION: Do you speak governese? Understand contracting language, regulations, policies, standards, etc

4) REGISTRATION: How to get registered for opportunities. What certifications will you need, etc.

5) IMAGE: How's your brand? strong, recognizable, broad, reputation, past performance

6) MARKETING: Capability statement, biz card, website, marketing collateral, brand that speaks to gov't buyers?

7) RELATIONSHIP: Do you have the proper types of relationships in the gov't market. Triangle of relationships

8) OPPORTUNITY: Do you know where to find oppty’s, FBO, bid match, past awards, prospecting, etc?

9) PROPOSAL: Can you write proposals? Can you learn or hire one? technical experts, estimators

10) PERFORMANCE: Can you deliver and perform or do you need subs?

11) COMPLIANCE: Are you DCAA compliant? accounting system, cyber ready, QA program, insurance, bonding?

12) CLOSURE: Successful completion of project? Proper close out? Paid yet? ACO happy?

Who Should Attend:

Sales professionals

CEO, Executives and key decision makers of companies

Entrepreneurs and small business owners

Business Development Managers

Consultants looking to grow professionally

Capture managers looking to gain a competitive edge

Contracting professionals and government employees

All members of Government Contractors Association

Primes, subcontractors, & potential teaming partners

New & existing business owners interested in expanding into the government market

Sponsored by:




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