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Week 6: PROMOTION – How to Promote Your Business in the Government Market

  • 31 Aug 2021
  • 3:00 PM - 5:00 PM
  • Online


Registration is closed

Week 6: PROMOTION – How to Promote Your Business in the Government Market


Come join us weekly as we train and prepare you to capture government contracts.

These sessions are designed to prepare those enrolled in the Certified Capture Manager (CCM) Program to pass the CCM Exam and to become certified professionals.

Also, these classes are open to all GCA members, partner members and the public. You're welcome to attend and audit the classes with the CCM students. Join the official CCM program when you're ready to receive all the course material and software.

Learn more or enroll in the CCM Program: www.capturemanagement.org


Week 6: PROMOTION – How to Promote Your Business in the Government Market

Lesson 9: Image – Creating a Brand That Speaks to Government Buyers

  1. Creating a Professional Image
  2. Marketing Tools for Government Contractors
  3. Capability Statements
  4. Capability Brief (Power Point Presentation)
  5. Capability Video
  6. Capability Page/Website
  7. Business Card
  8. Homework Assignment:
  9. Create a 1-page Capability Statement

Lesson 10: Marketing – Designing a Marketing Plan and Building Your Dream 100

  1. Marketing Basics
  2. Email Strategies
  3. Networking Events & Opportunities
  4. Building your Dream 100 List
  5. Identify Top 10 Federal Agencies & Award Amount by NAICS
  6. www.FPDS.gov

Where: Online (Remote access will be emailed to confirmed registrants)

When: August 31, 2021

Time: 6-8:00pm EST/3-5:00pm PST


Members: Free

Guest/Non-members: $50.00

Not a member-join: https://www.govassociation.org/join 

We cover a new topic each session. We will guide you through our 12 Steps to Winning Government Contract Methodology.


Who Should Attend:

·        Sales professionals

·        CEO, Executives and key decision makers of companies

·        Entrepreneurs and small business owners

·        Business Development Managers

·        Consultants looking to grow professionally

·        Capture managers looking to gain a competitive edge

·        Contracting professionals and government employees

·        All members of Government Contractors Association

·        Primes, subcontractors, & potential teaming partners

·        New & existing business owners interested in expanding into the government market



Abraham Xiong is the Founder of the Government Contractors Association. He has an insatiable love for the B2G market. Over the last decade, he has taught thousands of entrepreneurs to implement the best practices learned from years of practical application and countless hours of research. For his work with the small business community, Mr. Xiong received President Obama’s Lifetime Achievement Award, the Global Humanitarian Award and the State of Georgia afforded him as a Goodwill Ambassador.

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